Digital Marketing Funnel: What is and How to Create it?

A popular tool for online business is Digital Marketing Funnel. It consists of a website and other components specifically designed to show a specific offer and guide visitors to the buying process. This process has to be as easy and user-friendly as possible so that the buyer does not get lost or stuck in the process.

>>> Download Free Marketing Funnel Templates

A digital marketing funnel is the flow of sales assets and strategies used to attract visitors, convert them into leads and ultimately into buyers. Its goal is to move a potential customer from a state of unawareness to purchase action.

We can also say that it's a way to expose your brand to as many people as possible and then push them towards selling consistently. The idea is that you start with a lot of people and, as they become more exposed to your brand, nurture them into customers.

It is called a funnel because it is shaped like one. Not all the people who enter at the top will reach the end, many will fall by the wayside. For example, if you start with a group of one hundred people, in the middle you might have fifty and, at the end, only ten. Those ten are your primary target audience.

At this stage, you try to expose your brand to as many people as possible. The important metrics here are impressions and visits to your website. It's a superficial level, but it's essential to get attention.

Here, people already know who you are. Your goal is to cultivate the relationship and increase their interest. You want them to understand why you are important and better than the competition.

Key metrics are visits to specific pages, bounce rate, video views and downloads. At this point, building trust is essential: small commitments such as downloads or subscriptions to your email list help strengthen the relationship. You should also address specific problems they may have, such as difficulties sending emails or creating content on YouTube.

In the final stage, people are already interested and are looking for reasons to buy. Here it's a matter of converting that interest into a purchase action.

Key metrics include leads, phone calls and pricing discussions.

Your task is to show them why investing in your product or service is beneficial. The idea is to take them from “I'm interested” to “I want it!”.

>>> Download Free Marketing Funnel Templates

The top of the funnel aims to generate awareness and drive traffic. This is achieved through organic traffic (SEO and content marketing), social media (such as YouTube posts and videos) or paid ads, which are common in direct response marketing. These ads drive prospects to the next stage: the landing page.

The landing page seeks to convert visitors into leads. It is used to offer free resources, such as checklists, guides or webinars, in exchange for the user's email address. This allows you to nurture the relationship and move the prospect to the next step in the funnel.

The sales page, known as the “money page,” presents the offer and seeks to convert prospects into buyers. An effective sales page is key to achieving conversions and must be carefully written to capture the prospect's attention and hold their interest.

Once you have your prospect's email, begin the process of nurturing the relationship through emails that educate about your brand and mission, connect emotionally with the audience, and build trust and desire without aggressively selling.

These mailings are intended to get the prospect to take action and make the purchase. It is recommended to send six to eight emails with different approaches, such as product presentation, benefits, testimonials, incentives, scarcity and overcoming objections. All should include calls to action that redirect to the sales page.

Among the vast offer of specialized software to create sales funnels that exists today, from here we can recommend Systeme.io's platform, since it has all the functions that a well structured sales funnel should have such as capture pages, sales pages, email marketing, integration with online payment processors such as Stripe and Paypal, and other functions.

Systeme.io's platform is not only complete, but it is also very affordable, where it even has a free plan that does not require credit card details.

From the following link you can access free marketing sales funnel templates and start implementing that idea you have had in mind for a long time.

>>> Download Free Marketing Funnel Templates

I hope this guide has been helpful.